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Total Media Ad Spending Growth

Overall

Total Media Ad Spending

by Country

Total Media Ad Spending

Total Media Ad Spending Growth

per Person

Total Media Ad Spending, per Person

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Source & Notes

Data Table

Source: EMARKETER Forecast, December 2025 - January 2026

Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.

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