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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: ages 0-11; individuals who watch live or recorded video on a TV set at least once per month; excludes digital
Additional Note: TV includes DVR and other prerecorded video such as video downloaded from the internet but saved locally.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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