Source & Notes
Data Table
Source: EMARKETER ForecastMarch 2026 
Note: ages 18+; includes all time spent with online video activities, regardless of multitasking; includes viewing via desktop/laptop computers, mobile (smartphones and tablets) and other connected devices (game consoles, connected TVs or OTT devices)
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends; Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.
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