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Out-of-Home Ad Spending
Overall
Total Media Ad Spending
Total Media Ad Spending, per Person
Total Media Ad Spending, by Media
Total Media Ad Spending Growth, by Media
Total Media Ad Spending Share, by Media
Traditional Media Ad Spending
Traditional Media Ad Spending, by Media
Traditional Media Ad Spending Growth, by Media
by Media
Digital Ad Spending
Magazine Ad Spending
Mobile Ad Spending
Newspaper Ad Spending
Out-of-Home Ad Spending
Print Ad Spending
Radio Ad Spending
TV Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: Exchange Rate; includes alternative, billboards, cinema, street furniture and transit
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.
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