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Livestreaming Retail Ecommerce Buyers
Overall
Digital Buyers
Digital Shoppers
Mobile
Mobile Buyers
by Age
Digital Buyers, by Age
Digital Buyer Penetration, by Age
Digital Buyer Share, by Age
by Generation
Digital Buyers, by Generation
Ecommerce
Livestreaming Retail Ecommerce Buyers
by Device
Mobile Shoppers, by Device
Mobile Buyers, by Device
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: Ages 14+; internet users who have made at least one purchase via a livestreaming session during the calendar year, including desktop/laptop, mobile, and tablet purchases; excludes virtual items gifted by viewers to livestream presenters
Additional Note: Livestream sessions can take place on an ecommerce website or a social media platform.
Methodology: Estimates are based on the analysis of survey and web traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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