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CTV Ad Spending
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising
Additional Note: Travel includes airlines, cruises, accommodations, hotels, tourism boards, destination marketing organizations, travel bureaus, travel & tour companies, country clubs, OTA’s, travel agencies, travel websites, visitor centers, national & public parks, automotive rental companies, passenger bus and rail services, and leisure and unmanaged business travel.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.