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Desktop/Laptop Ad Spending
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes advertising that appears on desktop and laptop computers. Desktop/laptop ad spending includes banner ads and other (static display and ads such as Facebook's Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), lead generation (referrals), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO) and sponsorships
Additional Note: Healthcare and pharma includes drug manufacturers and researchers, vitamins and supplements, prescriptions, over-the-counter (OTC) medications and products, alternative & natural medicine products and services, pet flea and tick drugs, birth control, biotech companies, animal pharmaceutical companies, veterinary products, health and dental insurance, medicare plans & services, medical devices & supplies, healthcare providers and facility services, social assistance providers, wellness companies, health and monitoring devices, and imaging equipment.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.