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Payments & Money Movement
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned
Additional Note: Payments and money movement includes consumer and business credit and debit cards, payment platforms, card networks, currency exchange and management, digital currency, cryptocurrency, money transfer and payment processing, financial transactions processing including payroll, and financial technology payment providers.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.