Newsletter sign-up
Contact Sales:1-800-405-0844
Voice Assistant Users, by Generation
Among Adults
by Age
by Sex
by Generation
by Brand
Source: EMARKETER Forecast, April 2026 - May 2026
Note: individuals of any age who use voice assistants at least once a month on any device; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; Millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; Baby boomers are individuals born between 1946 and 1964
Additional Note: A voice assistant is intelligent software that responds to voice command and can run on any device, including smartphones, speakers, desktop/laptop computers, tablets, smart wearables, game consoles, TV consoles, VR headsets, cars, and internet of things (IoT) devices. Traditional voice assistants and AI-enabled voice assistant experiences, such as AI platforms used in voice mode that function as a voice assistant through spoken interaction, are included. Examples of voice assistants include Amazon's Alexa and Alexa+; Apple’s Siri; ChatGPT Voice; Google Assistant, Gemini-based successor assistant experiences, and Gemini Live; Microsoft’s Copilot Voice and Cortana; and Samsung’s Bixby.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.