Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: individuals who use voice assistants at least once a month on any device
Additional Note: A voice assistant is intelligent software that responds to voice command and can run on any device, including smartphones, speakers, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars and IoT devices. Examples include Amazon's Alexa, Apple??翻s Siri, Google Assistant, Microsoft??翻s Cortana and Samsung??翻s Bixby.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Become a Client
Powerful data and analysis on nearly every digital topic.