Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: mobile phone users of any age who use social networks via mobile phone (browser or app) at least once per month
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.
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