Source & Notes
Data Table
Source: EMARKETER ForecastMarch 2026 
Note: ages 18+ who watch live or recorded video on a TV set at least once per month; includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV; excludes digital
Additional Note: TV includes DVR and other prerecorded video such as video downloaded from the internet but saved locally.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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