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Digital Ad Spending Growth, by Format
Overall
Ad Spending, per User
by Company
by Device
by Format
Source: EMARKETER Forecast, December 2025 - January 2026
Note: Exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; *includes banners, rich media, sponsorships, video, and ads such as Facebook's News Feed Ads and X's Promoted Posts; **paid listings, contextual text links and paid inclusion; ***includes lead generation, mobile SMS/MMS and Solus email
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.