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Bank Account Holders

Overall

Bank Account Holders

by Location

Call Center Banking Users

In Branch Banking Users

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Source & Notes

Data Table

Source: EMARKETER Forecast, August 2025 - January 2026

Note: ages 18+; individuals who have a bank, credit union, caisse populaire, money market, credit card, or brokerage account; includes digital-only full-service banks (i.e., neobanks)

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, country-specific data, and demographic and socioeconomic factors.

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