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Time Spent with TikTok by 0-11 and 12-17 Viewers - School Device Ban
by Device
by Social Video Platform
by Platform
by Age Among Population
Among Users of Social Networks
Among Users of Social Video Platforms
Among Users of Each Platform
by Age Among Users of Each Platform
Scenario: School Device Ban
Source: EMARKETER Forecast, May 2026 - June 2026
Note: internet users who access their TikTok account via any device at least once per month; includes all time spent on TikTok; includes usage via any device
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium. Schools K–12 implement a strict classroom ban on phones and social-media use, requiring devices to be off or stored during instructional hours to address attention, classroom disruptions, and student well-being concerns. After initial resistance, compliance improves as routines form and teachers adopt more tech-free engagement, which materially reduces in-class teen attention supply on TikTok, Instagram, Facebook, YouTube and Snapchat, with only partial after-school make-up.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.