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Smartphone User Penetration, by Age

Overall

Smartphone Users

by Age

Smartphone Users, by Age

Smartphone User Penetration, by Age

Smartphone User Share, by Age

by Sex

Smartphone Users, by Sex

by Generation

Smartphone Users, by Generation

by OS

Smartphone Users, by OS

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Source & Notes

Data Table

Source: EMARKETER Forecast, March 2025 - January 2026

Note: individuals who own at least one smartphone and use the phone(s) at least once per month

Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.

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