Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

When BNPL moves into the monthly budget, payment awareness falls apart

Article |
 Mar 20, 2026

Robo-advisory may be the gateway to human-advised relationships

Article |
 Mar 20, 2026

Wealth advisors are branching out into lifestyle services

Article |
 Mar 20, 2026

JPMorgan pursues wealth management for professional athletes

Article |
 Mar 20, 2026

Shoptalk 2026 preview: AI, retail media, and the new rules of discovery

Article |
 Mar 20, 2026

Rare disease audiences gravitate toward non-traditional health information sources

Article |
 Mar 20, 2026

Expiring ACA subsidies drive up uninsured rates, force consumers to switch plans

Article |
 Mar 20, 2026

Pinterest’s spring 2026 search trends favor mini upgrades over remodels

Article |
 Mar 20, 2026

Lilly’s new GLP-1 posts strong weight loss in diabetes study

Article |
 Mar 20, 2026

Maryland bill pushes for transparency in disease awareness ads

Article |
 Mar 20, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Mobile Phone Internet User Share, by Race/Ethnicity
Overall
Mobile Device Internet Users
Mobile Phone Internet Users
Mobile-Only Internet Users
Dual Mobile Device & Desktop/Laptop Internet Users
by Age
Mobile Internet Users, by Age
Mobile Phone Internet User Penetration, by Age
Mobile Phone Internet User Share, by Age
by Sex
Mobile Internet Users, by Sex
by Generation
Mobile Internet Users, by Generation
by Race/Ethnicity
Mobile Internet Users, by Race/Ethnicity
Mobile Phone Internet User Penetration, by Race/Ethnicity
Mobile Phone Internet User Share, by Race/Ethnicity
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: mobile phone users of any age who access the internet via mobile phone (browser or app) at least once per month; use of SMS/MMS is not considered mobile internet access; *includes Native Americans, Alaska Natives, Hawaiian and Pacific Islanders, and bi- and multiracial individuals; **can be of any race
Additional Note: Estimates are based on the US population numbers from the US Census Bureau’s March 2018 data, which is based on data from the 2010 census.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.