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Mobile Meta Ad Revenues
Ad Revenue
Ad Revenue, per User
Ad Revenue per Hour, per Person
Source: EMARKETER Forecast, December 2025 - January 2026
Note: paid advertising only; includes advertising that appears on mobile phones and tablets; includes Facebook, Instagram, and Threads ad revenues; excludes advertising on WhatsApp; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes payments to influencers or other creators to produce sponsored content; includes creator content amplified as paid media; excludes revenues reported under Meta’s Reality Labs segment
Additional Note: All numbers are EMARKETER estimates.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.