The news: The fifth game of the 2024 WNBA Finals between the Minnesota Lynx and the New York Liberty was the league’s most-watched finals contest in 25 years, with 3.3 million viewers, per Nielsen data reported by ESPN.

The number of watchers was especially noteworthy given the competition from the NFL’s “Sunday Night Football” and MLB’s National League Championship Series.
Viewership across the WNBA Finals series more than doubled from last year, signaling the continued rise in popularity for the WNBA and women’s sports in general.

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WNBA Finals Game 5 breaks 25-year viewership record, attracting key advertising demographics

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