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TikTok was top Cyber Five traffic driver, while Walmart led checkouts, per Industry KPI data

Article by Karen Jacobs  |  Dec 11, 2025
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TikTok was top Cyber Five traffic driver, while Walmart led checkouts, per Industry KPI data
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Holiday & Seasonal Shopping
Digital Advertising
United States

The news: TikTok grabbed the lead in Cyber Five advertising traffic this year, passing the 50% mark, per Industry KPI data from MikMak, showing it was the main discovery channel for early holiday shoppers.

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