The trend: Podcasts have become a critical tool in B2B marketing, offering unique advantages that align with business-to-business communication needs.

36% of B2B marketers worldwide plan to incorporate podcasts into their marketing strategies, according to a 2023 LinkedIn/Ipsos study; that report noted that 60% of B2B marketers plan to increase their usage of podcasts, reflecting the medium's growing role in content marketing.
In 2024, 17% of B2B marketers in North America and Europe plan to increase their podcast content distribution, per 10Fold.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

When BNPL moves into the monthly budget, payment awareness falls apart

Robo-advisory may be the gateway to human-advised relationships

Wealth advisors are branching out into lifestyle services

JPMorgan pursues wealth management for professional athletes

Shoptalk 2026 preview: AI, retail media, and the new rules of discovery

Rare disease audiences gravitate toward non-traditional health information sources

Expiring ACA subsidies drive up uninsured rates, force consumers to switch plans

Pinterest’s spring 2026 search trends favor mini upgrades over remodels

Lilly’s new GLP-1 posts strong weight loss in diabetes study

Maryland bill pushes for transparency in disease awareness ads

About

Podcasts emerge as B2B marketing powerhouse

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries