Key stat: Meta made only two acquisitions in 2023, while Alphabet (parent company of Google and YouTube) made none, per Luma Partners data provided to EMARKETER.

Beyond the chart:

This slowdown in deals is likely due to increased antitrust scrutiny from the Federal Trade Commission (FTC) and the US Department of Justice (DOJ), according to our Big Tech Antitrust 2024 report.
Big Tech companies have previously used mergers and acquisitions (M&A) to bolster their ad businesses, like Facebook buying Instagram or Google purchasing YouTube.
Just this week, the DOJ announced it was suing Apple for its iPhone monopoly, showing the department is serious about taking antitrust action against Big Tech.

Use this chart:

Illustrate the decline in Big Tech acquisitions.
Consider potential impact on the digital advertising landscape.

More like this:

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

When BNPL moves into the monthly budget, payment awareness falls apart

Robo-advisory may be the gateway to human-advised relationships

Wealth advisors are branching out into lifestyle services

JPMorgan pursues wealth management for professional athletes

Shoptalk 2026 preview: AI, retail media, and the new rules of discovery

Rare disease audiences gravitate toward non-traditional health information sources

Expiring ACA subsidies drive up uninsured rates, force consumers to switch plans

Pinterest’s spring 2026 search trends favor mini upgrades over remodels

Lilly’s new GLP-1 posts strong weight loss in diabetes study

Maryland bill pushes for transparency in disease awareness ads

About

Meta, Alphabet acquisitions on the decline as antitrust scrutiny ramps up

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries