Key stat: Pop Mart's US site/app traffic crashed from a peak of 2.6 million unique visitors in June 2025 to just 285,000 in March 2026, an 89% drop in nine months as Labubu-mania faded, according to an April 2026 Comscore report.

Beyond the chart:

• The viral spike was less about Labubu itself and more about shoppers chasing comfort. Some 38% of US shoppers say economic stress is making them spend more, and 47% admit to relying on retail therapy to lift their mood, according to a LendingTree survey.
• Meanwhile, adult collectors are quietly steering the toy aisle. Roughly 1 in 5 US adults have bought Pokémon trading cards for themselves, and only a quarter of those buyers actually play the game, according to a Circana survey.

Use this chart: Drop this in your trend forecasting deck when clients ask whether to chase the next viral toy. Pop Mart's nine-month round-trip shows how fast collector hype evaporates. Use this to push back on speculative budgets and benchmark realistic post-spike traffic.

Related EMARKETER reports:

• Infopack: Toys 2026 (EMARKETER subscription required)
• Forecast Mapbook: US Retail Sales 2026 (EMARKETER subscription required)

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.