The news: Klarna launched an app within ChatGPT, bringing product discovery into the chatbot, per a press release.

Klarna’s Shopping Search app lets consumers describe what they want to buy and aggregates visual results with real-time prices, availability, and offers from multiple merchants in one place. 

To complete a purchase, the app redirects users to the merchant’s storefront off ChatGPT’s platform.

How we got here: Klarna has aggressively adopted and helped build infrastructure to support genAI-based and agentic commerce.

• Klarna adopted Google’s Universal Commerce Protocol (UCP).
• It developed its own open standard, Agentic Product Protocol, to make ecommerce products discoverable and understandable by AI agents.
• Klarna adopted Stripe’s agentic payment tokens to enhance agentic visibility.
• It also got its buy button visible in Gemini.

Why this matters: Using ChatGPT’s app integrations reflects Klarna’s commitment to AI visibility for its merchants and seizing AI-driven purchase volume. We forecast that AI platform-driven ecommerce sales will crack $144.45 billion by 2029.