The news: Italy’s antitrust agency launched an investigation into the Dublin-based company that operates Shein’s website and app over potentially misleading environmental claims, per The Wall Street Journal.

• The Italian Competition Authority’s probe is centered on the “generic, vague, confusing, and/or misleading” environmental claims on the “#SHEINTHEKNOW,” “evoluSHEIN” and “Social Responsibility” sections of Shein’s website.
• For example, it is examining whether the so-called sustainable fashion line "evoluSHEIN" gives consumers false impressions about the amount of environmentally friendly fabrics used and how it neglects to note the garments are not recyclable.