The trend: In parts of Europe, banks’ ability to offer embeddable insurance services through application programming interfaces (APIs) has revived the concept of “bancassurance.”

• A new white paper from the Dutch insurtech Alicia and the venture capital advisory firm Aperture looks at this growing and lucrative market—and its potential to spread to the US.

What’s the opportunity? A consumer survey behind the white paper found that 80% of respondents believed they needed more insurance—and more than 90% were willing to get coverage through their bank. Asked why, 56% cited trust and 57% cited convenience.