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Learn More →Gen Z Personal Care and Beauty Preferences 2025
Gen Z Champions Mobile-First Buying and Specialty Retail
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About This Report
Gen Zers are avid personal care and beauty shoppers, and their habits often diverge from those of older consumers. While they shop in-store as much as non-Gen Zers, they're more likely to turn to digital channels for research and purchases. This report contrasts Gen Z behaviors with those of non-Gen Z shoppers across the personal care and beauty landscape.
This deck features data from our inaugural Pulse of the Consumer: Personal Care and Beauty Survey and covers:
- How Gen Z’s shopping behaviors in personal care and beauty differ from those of other generations.
- The role of social media, influencers, and advertising formats in driving product discovery and conversions.
- What motivates Gen Z to buy—from free samples and loyalty rewards to the retailers and channels they trust most.
This deck can help you:
- Develop commerce strategy (retailers, brands)
- Develop media strategy (brands, agencies)
- Showcase opportunities to customers (agencies)
authors
Paola Flores-Marquez
Contributors
- Sky Canaves
- Principal Analyst
- Suzy Davidkhanian
- VP, Content
- Donte Gibson
- Senior Charts Editor
- Erika Huber
- Director, Report Editing
- Na Li
- Director, Primary Research
- Penelope Lin
- Director, Data Visualization
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Heather Sprung
- Senior Editor
- Emman Velasco
- Chart Editor
- Ali Young
- Senior Copy Editor and Manager of Content Operations
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