AI referrals are converting at nearly the same rate as other traffic as consumers use the technology to research trips and find savings.

In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Issuers need to strengthen their AI visibility with strategic partnerships and GEO strategies.

In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which AI tools are most popular, and what our “Building Blocks of AI” framework tells us about how and why people use artificial intelligence. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

Its planned bot-ad framework could clarify ROI, though opaque AI platforms may still limit marketers’ visibility.

The global AI race looks different depending on how it’s measured. Emerging markets dominate among internet users, while developed markets lead across the broader population.

Chatbot embeds can help FIs win Gen Zers and millennials where they research their financial questions.

In July 2026, we analyzed 5,630 ChatGPT responses across five automotive categories to compile the AI Visibility Index.

Convincing consumers to download the plugin will be an uphill battle for a traditionally backend brand.

In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.

Reddit’s AI appeal creates a marketing trap: The tactics meant to earn LLM visibility could erode the human content that makes Reddit valuable.

Last November, we identified 11 trends we expected to shape the business landscape in 2026. Our Trends 2026 update reveals where expectations are holding, where surprises have emerged, and what businesses should watch through year-end.

Spending on social remains very strong, thanks largely to automation tools. And with social video continuing to pull in ad dollars, the platforms make a push for live video.

In July 2026, we analyzed 7,460 ChatGPT recommendations across 16 food and beverage categories to compile the EMARKETER AI Visibility Index.

Reddit helps shoppers vet AI advice: Consumers check AI recommendations on Reddit, giving brands purchase influence that clicks may not capture.

AI is transforming Latin America's digital economy, changing how consumers discover products, make purchases, and engage with businesses. Companies that adapt their commerce and customer experience strategies will be better positioned to compete.

In July 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the EMARKETER AI Visibility Index.

AI adds to search behavior, doesn’t replace it: Dual SEO and GEO strategies for visibility across fragmented channels is critical for brands.

In July 2026, we analyzed 3,900 ChatGPT recommendations across eight household and cleaning product categories to compile the EMARKETER AI Visibility Index.

Human motivation, not technology, drives AI adoption. Our Building Blocks model helps marketers understand why people use AI, where adoption runs deepest, and where they can reach the right audiences.