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Data is from the 2023 Captiv8 annual report "Affiliate Influencer Marketing Benchmark Report" and based on the analysis of 75,000 posts across major social media platforms, including Instagram, TikTok, YouTube, and Facebook. The data covers over 8,000 affiliates from global lifestyle brands and was collected and analyzed from October 1, 2022, to October 14, 2023. The data is categorized by select content types, including videos, stories, carousels, images, shares, and text. Impression rates, percentage reach, view rates, and engagement rates were extracted for each post. All data collection and analysis adhered to privacy regulations and ethical guidelines. Personal information was anonymized, and all findings were aggregated to ensure confidentiality.

Updated: 2023

Captiv8

Data represents activity among Captiv8 clients, broader industry metrics may vary. The orders generated by social influencer efforts, including generating traffic or leads (through affiliate links) to the company's website.

Updated: 2023

Captiv8

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