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Share of average purchase intent clicks is the proportion of clicks indicating purchase intent that are attributed to specific retailers, and calculated by dividing the number of purchase intent clicks a retailer receives by the total number of purchase intent clicks across all retailers, then multiplying by 100 to express it as a percentage.

By Country, Industry and Platform

By Country, Industry and Retailer

MikMak

Source

Methodology

Notes

Updated: Q2 2025

MikMak

MikMak is a software and analytics company.

Updated: Q2 2025

MikMak

Data is collected and analyzed quarterly by MikMak. The dataset is based on the analysis of key ecommerce KPIs collected across hundreds of multichannel brands over 250 channels and thousands of retailer integrations to understand consumers' online shopping behavior.

Updated: Q2 2025

MikMak

Data represents activity among MikMak clients, broader industry metrics may vary. The proportion of clicks indicating purchase intent that are attributed to specific platforms (e.g., social media sites, search engines, websites) and calculated by dividing the number of purchase intent clicks a platform receives by the total number of purchase intent clicks across all platforms, then multiplying by 100 to express it as a percentage.

Updated: Q2 2025

MikMak

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Share of Average Purchase Intent Clicks

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