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Retail media share of voice is the percentage of total advertising exposure a brand has within retail media channels, measuring its presence compared to competitors in the retail media advertising space.

By Category and Device

By Category and Retailer

By Category and Social Platform

Sensor Tower

Source

Methodology

Notes

Updated: Q1 2025

Sensor Tower

Sensor Tower is a mobile app analytics and market intelligence platform.

Updated: Q1 2025

Sensor Tower

Data is from the quarterly reporting of retail media engagement. The report analyzed campaigns from April 1, 2024 to June 30, 2024, with a focus on retail media impressions and share of voice. Metrics are based on aggregated and anonymized campaign performance data from Sensor Tower clients that fall into 15 major product categories.

Updated: Q1 2025

Sensor Tower

Data represents activity among Sensor Tower clients, broader industry metrics may vary. Retail media share of voice is the percentage of total advertising exposure a brand has within retail media channels, measuring its presence compared to competitors in the retail media advertising space.

Updated: Q1 2025

Sensor Tower

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