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Push notification CTR (click-through-rate) is the ratio of clicks received on a notification compared to the total number of subscribers to which the notification was sent.

By OS, Type, Industry and Region

MoEngage

Source

Methodology

Notes

Updated: Q2 2024

MoEngage

MoEngage is a customer engagement platform.

Updated: Q2 2024

MoEngage

Data is from the quarterly collection of push notification performance data across Android and iOS. The study spanned Q1 to Q3 2023, covering February to October, with a focus on diverse industries such as retail, BFSI, travel & hospitality, and media and entertainment. The analysis incorporated key metrics including impressions, clicks, CTR and conversion rates. Note: Q1 is taken from Feb to April 2023, Q2 is May to July, and Q3 is Aug to Oct 2023.

Updated: Q2 2024

MoEngage

Data represents activity among MoEngage clients, broader industry metrics may vary. Push notification CTR (click-through-rate) is the ratio of clicks received on a notification compared to the total number of subscribers to which the notification was sent. Additional notes: Broadcast push notifications are blasts sent out to a large audience base. Behavior-based push notifications are based on individual customer preferences, actions, purchase trends, and overall behavior. Customer Journey-based push notifications are sent out with various message versions across different channels and at different times based on the customer's lifecycle stage. Retail includes apparel & fashion; jewellery & home; consumer electronics; e-commerce; e-commerce (multiple categories); retail; and retail sports. BFSI includes banking; fintech; crypto; and insurance. T&H includes hotels, airlines, logistics, and cabs. Media & entertainment includes classified; music; OTT; and video streaming.

Updated: Q2 2024

MoEngage

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