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Conversion Rate (CVR) is the percentage of users who complete a desired in-app action—such as an install, registration, or purchase—out of the total who clicked or viewed a mobile ad.

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Adsmovil

Source

Methodology

Notes

Updated: Q2 2025

Adsmovil

Adsmovil is a mobile advertising company focused on data-driven marketing to Hispanic and Latin American audiences.

Updated: Q2 2025

Adsmovil

Data on campaign performance is collected and analyzed for the year 2025, spanning months 1 through 7. This comprehensive data set includes numerous distinct campaigns from a wide range of national and international providers, conducted through five key retailers: Locatel, Farmatodo, Farmacity, H-E-B, and La Comer. These campaigns are categorized under three primary groups: Health and Personal Care, Food and Beverage, and Computer and Consumer Electronics. Adsmovil collects the data on a daily basis via API connections from retailers' ad serving technology.

Updated: Q2 2025

Adsmovil

Data represents activity among Adsmovil. Adsmovil Conversion Rate (CVR) is the percentage of users who complete a desired in-app action—such as an install, registration, or purchase—out of the total who clicked or viewed a mobile ad.

Updated: Q2 2025

Adsmovil

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