Updated: Q3 2025BIScience
BIScience is a digital intelligence platform providing cross-channel ad analytics, consumer insights, and market benchmarking. Updated: Q3 2025BIScience
Data is collected and analyzed quarterly by BIScience from human and virtual panels with a focus on ad costs, impressions, and CPM for ad-selling platforms such as TikTok, Facebook, Instagram, YouTube, and others. The reported metrics are aggregated by country and industry, based on performance data collected from social media, display, mobile, and video advertising channels. Updated: Q3 2025BIScience
Data represents activity among BIScience clients, broader industry metrics may vary. Mobile ad CPM is the average cost per thousand impressions for mobile ads, reflecting the cost to reach mobile audiences.