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Industry KPI Results
> Meta Ads Clickthrough Rate (CTR)

Meta Ads Clickthrough Rate (CTR)

Meta Ad CTR is the total number of clicks divided by the total number of impressions attributed to the selected advertising campaign on Meta platforms.

By Industry
AdScale
Source
Methodology
Notes
Updated: Q1 2025
AdScale
AdScale is an AI-powered advertising automation platform.
Updated: Q1 2025
AdScale
Data is from 1,071 US ecommerce brands across 15 verticals, collected and analyzed for 2024. It includes direct-to-consumer brands selling through their own websites, excluding marketplace sellers. Brands are categorized by revenue, with stores processing fewer than 50 monthly orders excluded. Ecommerce data is sourced directly from stores, while advertising data comes from Google and Meta ad accounts.
Updated: Q1 2025
AdScale
Data represents activity among AdScale clients, broader industry metrics may vary. Meta Ad CTR is the total number of clicks divided by the total number of impressions attributed to the selected advertising campaign on Meta platforms.
Updated: Q1 2025
AdScale
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