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Data is from the monthly reporting of campaign performance from major ad-selling platforms such as Google, Facebook and LinkedIn. The report analyzed campaigns from October 1, 2023 to April 30, 2024, with a focus on ad costs, conversion rates and ad engagement. Metrics are based on aggregated and anonymized campaign performance data from Databox clients that fall into 13 listed verticals.

Updated: Jun-2025

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Data represents activity among Databox clients, broader industry metrics may vary. Facebook ad frequency is the average number of times a unique user sees a Facebook ad during a specified period.

Updated: Jun-2025

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