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Data is from quarterly BrightLine benchmark data comprised of internal ad impressions data delivered on Connected TV devices throughout the reporting period. Impression-level key metrics such as engagement rates, earned time, and selection rates are compiled at the campaign-level and then averaged across campaigns. Only campaigns with a minimum of 100,000 impressions are included in the data set. BrightLine is an advertising solutions platform for connected TV and OTT ad experiences.

Updated: Q3 2025

BrightLine

Data represents activity among BrightLine clients, broader industry metrics may vary. QR code scan rate is the proportion of QR codes scanned out of the total visible impressions delivered.

Updated: Q3 2025

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