Products

The average time users spend in an “active” app session—that is, when the app is running in the foreground. Each app session has a start and finish. It is calculated by subtracting the start time from the finish time

By Industry

Airship

Source

Methodology

Notes

Updated: Q3 2025

Airship

Airship is a mobile-first customer experience platform that helps brands engage users with personalized messaging and analytics across push, in-app, SMS, email, and other channels.

Updated: Q3 2025

Airship

Airship's data is derived by analyzing customer data in aggregate of apps with at least 100,000 monthly active users and app category + region cohorts with more than 5,000,000 monthly active users. That group includes approximately 1.1B devices across 11 categories. The data includes information collected monthly. Benchmarks are based on an average by quarter for each category + region cohort. Sample size among categories & regions may vary. All data collection and analysis procedures strictly adhered to privacy regulations and ethical standards, with personal information anonymized and findings aggregated to maintain confidentiality and integrity.

Updated: Q3 2025

Airship

Data represents activity among Airship clients, broader industry metrics may vary. App Session length is the average time users spend in an “active” app session, calculated by subtracting the start time from the finish time.

Updated: Q3 2025

Airship

Already have a subscription?

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Learn More

Products

Events & Resources

Topics

Latest Articles

When BNPL moves into the monthly budget, payment awareness falls apart

Robo-advisory may be the gateway to human-advised relationships

Wealth advisors are branching out into lifestyle services

JPMorgan pursues wealth management for professional athletes

Shoptalk 2026 preview: AI, retail media, and the new rules of discovery

Rare disease audiences gravitate toward non-traditional health information sources

Expiring ACA subsidies drive up uninsured rates, force consumers to switch plans

Pinterest’s spring 2026 search trends favor mini upgrades over remodels

Lilly’s new GLP-1 posts strong weight loss in diabetes study

Maryland bill pushes for transparency in disease awareness ads

About

App Session Length

Access All Industry KPIs

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries