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Industry KPI Results
> Add-to-Cart Rate (US, Canada)

Add-to-Cart Rate (US, Canada)

Add-to-cart rate is the percentage of visitors who add at least one advertised product to their shopping cart out of all site visitors.

By Industry and Country
SellMetric
Source
Methodology
Notes
Updated: Q3 2025
SellMetric
SellMetric is an AI-powered sales analytics and optimization platform.
Updated: Q3 2025
SellMetric
SellMetric's data is based on the analysis of various data sources, including transactional data, marketing campaign data, product inventory and sales data, and relevant third-party data. The dataset encompasses over 30,000 customers worldwide. The primary focus of this analysis is for marketplaces in key regions: the United States (US) and Canada. Approximately $350 million in e-commerce ad spending across platforms such as Walmart and Amazon DSP & Sponsored Advertising was examined. To ensure accurate analysis, the raw data underwent essential preprocessing steps, including data normalization, standardization, aggregation and transformation.
Updated: Q3 2025
SellMetric
Data represents activity among SellMetric clients, broader industry metrics may vary. The percentage of visitors who add at least one product to their shopping cart out of all site visitors.
Updated: Q3 2025
SellMetric
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