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Data is from the October 2022 Integral Ad Science (IAS) "Media Quality Report H1 2022." The report is based on over a trillion global impressions from ad campaigns that ran between January-June 2022. Countries include Australia, Canada, France, Germany, Italy, Japan, New Zealand, UK and US. Integral Ad Science is a digital ad verification company.

Updated: H1 2024

Per the Media Ratings Council (MRC) standards, a display ad impression is considered viewable if at least 50% of pixels are on screen for at least one second after the ad has rendered. A video ad impresison is viewable if the ad is playing while at least 50% of the pixels are on screen for at least two continuous seconds.

Updated: H1 2024

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