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Social Media Creator Revenue

Overall

Social Media Creator Revenue

Audio Creator Revenue

by Revenue Stream

Social Media Creator Revenue, by Stream

Social Media Creator Revenue Growth, by Stream

Social Media Creator Revenue Share, by Stream

Amplified Content

Social Network Amplified Content Ad Spending

by Audio Type

Podcast Creator Revenue

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Source & Notes

Data Table

Source: EMARKETER Forecast, February 2026 - January 2026

Note: revenues generated by US-based creators on social media; excludes revenues generated on traditional media properties; includes video platforms with primarily user-generated content (e.g., Twitch, YouTube)

Additional Note: US-based creators can generate revenues from audiences or brands located inside or outside of the US.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.

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