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Nonmobile Ad Spending
Overall
by Traditional Media
by Device
Source: EMARKETER Forecast, August 2026 - August 2026
Note: includes advertising that appears on desktop and laptop computers on all formats mentioned; also includes advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; numbers may not add up to total due to rounding
Additional Note: Media and entertainment includes establishments primarily engaged in radio and television broadcasting (network and station) including educational, commercial, religious, sports and other radio or television stations. It includes print media (newspapers, magazines, and classifieds), news media, online media and also includes establishments primarily engaged in publishing. It also includes amusement and recreation, box office, film, music, record labels & music production, social media, OTT video and audio platforms, podcasting, enthusiast & social clubs, online dating platforms, live music events, sporting events and ticketing, amusement & water parks, arcades & pool halls, professional, amateur and recreational sports & athletic leagues, game & hobby leagues and competitions, sporting and hobby events, casinos, gambling, the lotto, sports betting and video games (excluding video game hardware).
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.