2025 is the year marketing gets serious about working with creators, having seen how these powerful personalities engage and delight audiences. Learn how to capitalize on the trends.
Agenda
FRIDAY, FEBRUARY 7, 2025
Creator Economy Trends 2025
If 2024 marked the creator economy’s path to legitimacy, 2025 will be its year of professionalization. EMARKETER Vice President and Principal Analyst Jasmine Enberg and Principal Analyst Sarah Marzano will unpack the major trends shaping the creator economy, including the role of AI in improving measurement, the shift from ad-hoc to episodic social content, and scaling into podcasts, connected TV, and retail media.
FEATURED SPEAKERS
Jasmine Enberg
EMARKETERVice President and Principal Analyst
Sarah Marzano
EMARKETERPrincipal Analyst
Creator Content: What’s New and What’s Next
Our expert guests will explore how creator content is evolving as audiences grow and the impact of brand partnerships deepens. Focuses will include the shift from ad-hoc to episodic content, and how to scale creator content across platforms, channels and into retail.
FEATURED SPEAKERS
Jasmine Enberg
EMARKETERVice President and Principal Analyst
Sarah Crockett
Designer Shoe Warehouse (DSW)SVP, CMO
Bryan Reisberg
Little ChonkCreator, @madmax_fluffyroad, and CEO/Co-Founder
Nicole Weltman
Taco BellHead of Social
Finding Influencers and Measuring Impact in the AI Era
The second analyst-led panel of the day explores how brands are rising to the challenge of finding the right influencers and creators for campaigns. Panelists will also discuss how AI can help marketers take a more nuanced approach to creator discovery, as well as strategies for measuring creator campaign impact.
FEATURED SPEAKERS
Minda Smiley
EMARKETERSenior Analyst
N’Yaisha J. Aziz
UberGlobal Social Media Lead
Rodney Mason
LTKHead of Marketing, Brand Partnerships
Made Possible by
Live Q&A! What to Know About the TikTok Ban (Plus Final Remarks)
EMARKETER’s Jasmine Enberg rejoins to take questions and share perspectives on the marketing impact of banning TikTok. Plus! Our event emcees will close out the summit with their top five takeaways from the day.
FEATURED SPEAKERS
Jasmine Enberg
EMARKETERVice President and Principal Analyst
Jeremy Goldman
EMARKETERSenior Director, Client Briefings
Sara Lebow
EMARKETERSenior Analyst, Media Content
Save the date and join us from anywhere.
Don’t miss out on the key insights and creator economy trends that will help your team thrive this year.
SPEAKERS
Take a Look at Our Exciting Lineup of Speakers
Jasmine Enberg
EMARKETER
Vice President and Principal Analyst
Sarah Marzano
EMARKETER
Principal Analyst
Rodney Mason
LTK
Head of Marketing, Brand Partnerships
N’Yaisha J. Aziz
Uber
Global Social Media Lead
Sarah Crockett
Designer Shoe Warehouse (DSW)
SVP, CMO
Bryan Reisberg
Little Chonk
Creator, @madmax_fluffyroad, and CEO/Co-Founder
Nicole Weltman
Taco Bell
Head of Social
Ross Benes
EMARKETER
Senior Analyst
Jeremy Goldman
EMARKETER
Senior Director, Client Briefings
Minda Smiley
EMARKETER
Senior Analyst
Sara Lebow
EMARKETER
Senior Analyst, Media Content
Kelsey Voss
EMARKETER
Principal Analyst