The news: Walmart is going all-in on beauty this spring, despite signs of wariness from US consumers.

• The retailer’s Beauty Event will run until May 31 and feature deals and rollbacks on over 1,800 items.
• Walmart is also piloting Beauty Bars at 40 locations, where shoppers can discover and test new products and speak to beauty experts.

The environment: Competition for beauty dollars is fierce as more retailers try to latch onto what has been, until now, an extremely resilient and fast-growing category.