The news: Ahead of an impending US sale deadline, ByteDance-owned TikTok has announced significant growth in Europe, adding 5 million active users YoY and seeing over 200 million EU users monthly. The company noted its monthly total accounts for nearly “a third of the population of the continent” in its announcement.

Why it matters: International expansion is critical for TikTok if it loses access to its key market.

TikTok is experiencing notable growth in several markets. Its non-US revenues surged 38% in 2024 across the UK, Europe, and Latin America, more than doubling its 2022 revenues.

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TikTok’s strong growth in the EU won’t fully offset losses from a US ban

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