The news: Many credit unions and small banks risk losing Gen Z and millennial members to digital investment platforms if they don’t offer digital investing services, per PYMNTS.

What it matters: Younger consumers prefer investing through their primary financial institution, especially when it’s digital, self-directed, and tied directly to their checking accounts. They often want to invest smaller amounts without needing a financial advisor.

And keeping investment services in-house can help FIs by retaining deposits and generating revenue—as opposed to losing funds to third-party platforms that profit off idle cash.