The news: Roblox is doubling down on its commitment to in-game, programmatic advertising. It is hiring for several roles including software and engineering, per Digiday, aiming to expand its ad team and develop more tools for advertisers.

In April, Roblox announced a partnership with ad tech firm PubMatic to bring the traditional programmatic ad bidding process to video games.
Over the summer, the gaming company unveiled a Partner Program that gave seven marketing firms including Dentsu advanced access to ad tools and inventory, deepening its ad industry ties.

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Roblox deepens ad industry ties, laying a foundation for in-game advertising

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