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Infopack: Sports

The Games Move Further Into Digital

Report by Chris Keating  |  Dec 20, 2024
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About This Report
Digital eclipsed traditional pay TV among live sports viewers in 2023. As that lead grows, the growth of women’s sports and betting apps provides marketers with opportunities to reach new audiences.
Topics
Sports
Digital Content
TV
US

This infopack provides a snapshot of sports audiences and content to help you and your customers understand:

  • Who’s watching and how they access games
  • Where brand dollars are going
  • Growth prospects for online sports betting

authors

Chris Keating

Contributors

Vladimir de Leon
Chart Editor
Nikolai Dineros
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Grace Anne Marie Patricio
Heather Sprung
Senior Editor
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