The news: Gaming is becoming a powerful vehicle for delivering ads to engaged audiences, with gamers spending significant time gaming across platforms, per a study from Activision Blizzard Media.

• 70% of gamers play or watch video games daily, while 95% play or watch weekly.
• 77% of weekly gamers play on mobile devices, while 52% play on console and 34% play on PC. Cross-platform gaming is gaining popularity: 73% of weekly gamers play across two or more platforms, and 96% engage with at least one major platform (mobile, console, or PC).

The trend: In-game advertising, not traditionally viewed as a key channel, is now a promising growth area—and not just in mobile games.