Live Earnings Report: Marketing and Advertising Tracker Q1 2026

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About This Report
Q1 results show how the largest ad companies are weathering uncertainty around the Iran war and AI spending
Table of Contents

Last updated with The Trade Desk on May 7, 2026.

Key Earnings Season Events

  • Google enjoyed its second-ever quarter of more than $100 billion in revenues and boasted AI developments and product launches across its businesses, offsetting some investor concerns about AI's ability to drive growth.
  • Meta adjusted its 2026 capex expectations upward to $125 billion to $145 billion, overshadowing its revenue beats.
  • Netflix reaffirmed its goal to reach $3 billion in ad revenues this year in a show of confidence in its ad trajectory. Notably, co-CEOs Ted Sarandos and Greg Peters said in the company's earnings call that it is seeking to secure more NFL games to "eventize."
  • Comcast can thank the Olympics and the Super Bowl for its eye-popping 135% advertising growth; without those tentpoles, domestic ad revenue growth was only 4.7%.
  • AppLovin boasted an impressive 59% growth—a sign that its year-ago pivot from a gaming business into an AI-first adtech provider is bearing fruit.
  • Warner Bros. Discovery struggled in Q1. Revenues shrunk 8%, reflecting a strained linear TV business and streaming segment in need of a boost—one that it could get from Paramount's high-profile buyout.

authors

Daniel Konstantinovic, Marisa Jones

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